WHO IS RYAN C. COE?
Ryan C. Coe is a creative-minded individual with broad skills in Marketing, Graphic Design, Advertising, Website Management, E-commerce, and Social Media. These skills, along with strong time management, communication, and analytical abilities, have led to a demonstrated history of growth and sales in the design, fitness, and action sports industries.
Cazenovia College – Cazenovia, NY
B.F.A., Visual Communications (2009)
Graphic Design, Website and Marketing Manager
ALIAS MX – Carlsbad, CA
Aug. ‘14 – Feb. ‘17 (Based in NY)
- Manage all duties related to Graphic Design, Marketing, Social Media, E-commerce, and the Website.
- Design various print and web marketing materials, such as production ready print ads, web banners, social media ads, email blasts, etc.
- Develop Marketing strategies and campaigns
- Study analytics/data in order to identify and recommend solutions (ROI, KPI, etc.)
- Heavy use of Adobe Photoshop, Illustrator, and InDesign
- Create, upload, and maintain the company website
- Fully manage Social Media content to help build brand identity and followers
- Setup and manage advertisement tools (Facebook Ads Manager, AdWords)
- Setup data/products and perform general maintenance/troubleshooting on the backend of the e-commerce portion of the website
- Perform color correction and photo retouching on product photography
- Assist with product production by creating designs and building production-ready tech-packs
- Event planning and preparation
- In person brand representation and promotion
Online Sales Increases, year to year, concurrent with improved marketing and design:
- ’13 to ’14: Sales growth of 411.86%
- ’14 to ’15: Sales growth of 124.47%
- ’15 to ’16: Sales growth of 25.95%
- Note: Company was established in 2011
Online Customer growth percentage from 8/14 – 2/17:
- Online Member: Customer growth of 460%
- Email Subscribers: Customer growth of 595%
Social Media Follower (Total as of 2/17) and growth percentage from 8/14 – 2/17:
- Facebook (77K): Follower growth of 1084%
- Instagram (99K): Follower growth of 465%
Architectural Concept & Design Manager
Planet Fitness Corporate Headquarters – Newington, NH
Jun. ‘11 – Apr. ‘14 (Remote employee from Aug. ’13)
- Responsible for creating and approving architectural floor plans of Planet Fitness clubs across the U.S. to help control brand consistency of both Corporate and Franchise clubs using CAD programs
- Establish layout concepts that are visually striking and impressive to the first-time customer, and also, function properly with daily operations, staff tours, and monitoring
- Work with various franchisee architects to ensure corporate procedures are followed
- Edit, explain, and reason with franchisees when their layout requests are not approvable
- Take part in “Site Committee” to approve/decline newly proposed franchise locations
- Minor graphic design work
- Help franchisees with any needs to make their dealings with corporate simple and positive
Design Manager
Adirondack Club Connection – Verona, NY
Jul. ‘09 – Jun. ‘11
- Managed, created, and saw to the final production of various ads and promotional materials for both Adirondack and some Franchise Planet Fitness locations
- Created preliminary architectural floor plans of fitness clubs to be used by Planet Fitness Corporate
- Strong communication with Planet Fitness Corporate Executives, Franchisees, and Architects to ensure desired club design and layouts
- Calculate floor finish and audio/visual layouts from floor plans to aid in correctly quoting and installation of products for Adirondack
Essential Skills:
- Proven track record and knowledge in design, marketing, and social media fields
- Experience generating unique ideas, concepts, solutions, and seeing them through the production process
- Extreme attention to detail
- Excellent writing, editing, and verbal communication skills
- Strong ability to explain, advise, and reason with co-workers and clients
- Experience and ability to manage and coordinate others
- Work effectively in both team and independent environments
- Ability to analyze, work through, and solve issues when they arise
- Flexible and adaptable to changes in the work place and project to project
- Great at managing time, multi-tasking, and meeting tight deadlines
- Strong initiative and independent decision-making abilities
- Proficient with Microsoft Office software programs on PC and Mac
- Very strong with Adobe Creative Suite programs such as Photoshop, Illustrator, and InDesign
- Experience working with web content (HTML, WordPress, Social Media)
- Experienced with e-commerce website management
- Knowledge and understanding of Google Analytics
- Experiences designing, setting up, and scheduling customer email blasts
- Experience setting up and running online and social media ad campaigns (Facebook Ads Manager, Google AdWords)
- Experience writing and editing copy for magazines, websites, social media, press releases, company announcements, and company emails
- Experience with DSLR and Film camera equipment
- An ambition to better oneself and to grow with experience
"Whatever the mind of a man can conceive and believe, it can achieve." - Napoleon Hill