Ryan C. Coe is a creative-minded individual with broad skills in Marketing, Graphic Design, Advertising, Website Management, E-commerce, and Social Media. These skills, along with strong time management, communication, and analytical abilities, have led to a demonstrated history of growth and sales in the design, fitness, and action sports industries.


Cazenovia College – Cazenovia, NY

B.F.A., Visual Communications (2009)

Graphic Design, Website and Marketing Manager

ALIAS MX – Carlsbad, CA

Aug. ‘14 – Feb. ‘17 (Based in NY)

  • Manage all duties related to Graphic Design, Marketing, Social Media, E-commerce, and the Website.
  • Design various print and web marketing materials, such as production ready print ads, web banners, social media ads, email blasts, etc.
  • Develop Marketing strategies and campaigns
  • Study analytics/data in order to identify and recommend solutions (ROI, KPI, etc.)
  • Heavy use of Adobe Photoshop, Illustrator, and InDesign
  • Create, upload, and maintain the company website
  • Fully manage Social Media content to help build brand identity and followers
  • Setup and manage advertisement tools (Facebook Ads Manager, AdWords)
  • Setup data/products and perform general maintenance/troubleshooting on the backend of the e-commerce portion of the website
  • Perform color correction and photo retouching on product photography
  • Assist with product production by creating designs and building production-ready tech-packs
  • Event planning and preparation
  • In person brand representation and promotion

Online Sales Increases, year to year, concurrent with improved marketing and design:

  • ’13 to ’14: Sales growth of 411.86%
  • ’14 to ’15: Sales growth of 124.47%
  • ’15 to ’16: Sales growth of 25.95%
  • Note: Company was established in 2011

Online Customer growth percentage from 8/14 – 2/17:

  • Online Member: Customer growth of 460%
  • Email Subscribers: Customer growth of 595%

Social Media Follower (Total as of 2/17)  and growth percentage from 8/14 – 2/17:

  • Facebook (77K): Follower growth of 1084%
  • Instagram (99K): Follower growth of 465%

Architectural Concept & Design Manager

Planet Fitness Corporate Headquarters – Newington, NH

Jun. ‘11 – Apr. ‘14 (Remote employee from Aug. ’13)

  • Responsible for creating and approving architectural floor plans of Planet Fitness clubs across the U.S. to help control brand consistency of both Corporate and Franchise clubs using CAD programs
  • Establish layout concepts that are visually striking and impressive to the first-time customer, and also, function properly with daily operations, staff tours, and monitoring
  • Work with various franchisee architects to ensure corporate procedures are followed
  • Edit, explain, and reason with franchisees when their layout requests are not approvable
  • Take part in “Site Committee” to approve/decline newly proposed franchise locations
  • Minor graphic design work
  • Help franchisees with any needs to make their dealings with corporate simple and positive

Design Manager

Adirondack Club Connection – Verona, NY

Jul. ‘09 – Jun. ‘11

  • Managed, created, and saw to the final production of various ads and promotional materials for both Adirondack and some Franchise Planet Fitness locations
  • Created preliminary architectural floor plans of fitness clubs to be used by Planet Fitness Corporate
  • Strong communication with Planet Fitness Corporate Executives, Franchisees, and Architects to ensure desired club design and layouts
  • Calculate floor finish and audio/visual layouts from floor plans to aid in correctly quoting and installation of products for Adirondack 


Essential Skills:

  • Proven track record and knowledge in design, marketing, and social media fields
  • Experience generating unique ideas, concepts, solutions, and seeing them through the production process
  • Extreme attention to detail
  • Excellent writing, editing, and verbal communication skills
  • Strong ability to explain, advise, and reason with co-workers and clients
  • Experience and ability to manage and coordinate others
  • Work effectively in both team and independent environments
  • Ability to analyze, work through, and solve issues when they arise
  • Flexible and adaptable to changes in the work place and project to project
  • Great at managing time, multi-tasking, and meeting tight deadlines
  • Strong initiative and independent decision-making abilities
  • Proficient with Microsoft Office software programs on PC and Mac
  • Very strong with Adobe Creative Suite programs such as Photoshop, Illustrator, and InDesign
  • Experience working with web content (HTML, WordPress, Social Media)
  • Experienced with e-commerce website management
  • Knowledge and understanding of Google Analytics
  • Experiences designing, setting up, and scheduling customer email blasts
  • Experience setting up and running online and social media ad campaigns (Facebook Ads Manager, Google AdWords)
  • Experience writing and editing copy for magazines, websites, social media, press releases, company announcements, and company emails
  • Experience with DSLR and Film camera equipment
  • An ambition to better oneself and to grow with experience


"Whatever the mind of a man can conceive and believe, it can achieve." - Napoleon Hill